On a recent episode of NPR’s Marketplace, host Kai Ryssdal noted: “business hates uncertainty.”
Huh. You don’t say. You know who else hates uncertainty? Pretty much everyone.
Take, my kids for example. I think it’s a hoot when they ask “what’s for dinner?” and I say “well tonight, it’s SURPRISE dinner.”
As in surprise, there’s no dinner.
I think that’s hysterical. Those guys? Not so much.
Others hate uncertainty too: parents wondering when their teens will get home, teachers waiting for that late assignment, outdoor concert planners wondering what a 30% chance of precipitation might mean.
It means get an event tent, people.
You know who else hates uncertainty? Your fundraising team. Read More